Under the theme of “Beauty is colorful. We are the color experts,” Sun Chemical will display several new effect pigments during in-cosmetics Global 2025.

Sun Chemical will debut two new metallic effect pigments at the show’s Innovation Zone. Chione Electric Scarlet SR90D, an intense red shimmering effect pigment. Chione Electric Sienna SC90D, a bright copper shimmering effect pigment with enhanced chroma. Both created from patented technology and globally approved as color additives for cosmetics, skin, body and sun care. These bold new pigments are non-staining, non-bleeding and offer UV stability. They give formulators solutions to meet demand for vegan, carmine-free products.

In response to the rising trend of cosmetics with skincare benefits, Sun Chemical will feature its Timica Terra effect pigments at the show’s Makeup Bar. These natural mica-based effect pigments are versatile products that can be used to create skin tone shades with both coverage and built-in radiance. With no milling or grinding required and excellent oil absorption properties, Timica Terra effect pigments simplify manufacturing processes and make it easier to create radiant complexion shades.

“We are so excited to be sharing our newest innovations with customers at the leading industry event for cosmetics and personal care,” said Ed Webb, global director of cosmetics, Sun Chemical. “Since the launch of our popular pink effect pigment, Chione Electric Fuchsia SF90D, customers have been looking for more carmine-free solutions to meet demand for vegan products, so we’re delighted to extend this product line with new and vibrant colors.”

 Stop by Sun Chemical’s booth #1A10 at the show or visit www.sunchemical.com/in-cosmetics2025.